Internet marketing course 2012Posted by Veronika Mon, January 30, 2012 00:10:41
The second week of the course had two milestones: the seminar about Facebook and the intensified competition of our group bloggers.
The topics discussed at the seminar seem to reveal some typical behaviours that all of us have been engaged in for a long time on-line - stalking and showing off. Several brave and self-critical students dared to call things their real names. Good for you and all of us! I could not stop discussing these behaviours with my friends at dinner the same night and got a lot of input. The alternative explanation we arrived at was the detioration of our socialization skills in general, which makes the supeficial way to communicate our best choice. This means that some of us do not want to communicate off line anymore, or at least not as much as we used to do. This is really scary!
By the way, some people I know and respect have intentionally left the digital communication space and limited it to the occasional e-mails and Skype calls. Back to the physical world. If I'm not mistaken, one group has blogged about several celebrities announcing their digital deaths and collecting money from their fans (spent on good causes) in order to come back. Some of us might consider that soon :))) some might even get rich or at least famous.
The second happening of the week was the intensifying competition for attention, blog awareness and traffic that has caused the intense publishing activity by some groups. I have also experienced the increased amount of news on my private Facebook account from the "be-friended" groups. Still bearable though...but what happens if all decide to be-friend me? Some of your have raised concerns about the ways to earn the publicity, the high number of unique and repeat visitors, and, in that way, to win the competition. Does the noble goal justify all possible means to it? Is it ethical to spam? Is it right to be-friend people to use them as communication channels? What do we win by pushing our context into the throats of our readers/listeners? Do we win in the long run? Or do we lose at the end? Well, if we don't push our way up, we will, probably, get lower number of visitors but, on the other hand, trust and respect from those few who came freewillingly. I vote for those few...
Well, I would like to hear what you think! Please, share your thoughts with me!
Internet marketing course 2012Posted by Veronika Thu, January 19, 2012 12:48:45
Our course is on and running, with a speed that has exceeded our expectations. Today, on Thursday, January 19th, we already have 13 functioning blogs on our course Facebook page. You guys are amasing when you do what you like and in the ways you like!
The active presence of the course on the Facebook has completely erased the boundaries between the classroom and the living room, at least for me, since the intention to go and check what is happening on BrandBa.se is too strong! I feel that I also have to keep that pace, if not by posting the exciting videos and pictures then, at least, by some ideas worth sharing with you and, hopefully, some other readers.
My major challenge and dilemma with this course is how to make sense of the technologies that have already changed our ways to communicate, teach, learn, develop relationhips, etc. These technologies, which I'm only starting to learn more about, are extremely powerful and too easy-to-use. By saying that they are TOO easy, I mean that their user-friendliness allows us to do things on-line without questioning them and, probably, even do things we would have refrained from doing off-line (e.g. check on each other's photos).
Another issue with these technologies is their extreme appeal for action. We are not only engaged in the behaviours that we would have hardly imagined doing off-line but we are also encouraged to act faster and faster. For example, in our course you have to set up your blogs fast to be able to develop them into valuable assets in 8 weeks. Choosing the topic, title, target audience and first content as well as people to work with in a time-span of few hours! The rest of time wil be spent on making good sense of what you have created: personally, in a group and together with your readers.
That sense-making will ideally take place not only at your group meetings on- and off-line but also during our meetings at lectures and seminars. The stuff you are going to read is fragmented, not always nicely framed, repetitive. You will have to package and re-package it on your own and to read it selectively. I'm at your disposal to discuss the ideas we have not mentioned in the class. We can do it here, on the Facebook page and, of course, when we meet.
To finish the today's reflections:
You can't think your way into a new way of living; you have to live your way into a new way of thinking.
Internet marketing course 2012Posted by Veronika Sun, January 15, 2012 23:02:28
Exciting! Our brand-new course starts tomorrow. Since June 2011, Sean Duffy and I have brainstormed this course as it evolved. Topics have been chosen, articles picked up, frameworks designed. We have mailed back and forth, most recently (for 3 last weeks) between Montevideo in Uruguay and Malmö in Sweden. Many times I wondered whether all that would work at all...But now, we are at the very start, with all resources needed and our enormous motivation to make this course work! This is the first time when I have basically NO idea of how my teaching will go and especiallyhow it will end up. And this is what makes me so thrilled. I know that Sean,probably, feels the same...The stakes are high and the game is on. Good luck, Sean, my students and myself!